Mariya Nurislamova is best known as the co-founder and CEO of Scentbird, the favored subscription provider billed as the “Netflix of perfume.” Over the years she has also introduced Deck of Scarlet, a immediate-to-customer beauty brand, and Drift, a scent-centered automobile accessory line.
Nevertheless, by evening she transforms into a spiritual Instructor, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This is often Mariya,” that has amassed more than 102,000 subscribers and options greater than one,two hundred video clips. Her spiritual messages Mix guided meditations, Vitality channeling, and cosmic philosophy, attracting a significant and engaged viewers.
Electronic Presence & Content
On YouTube, Mariya’s output spans:
Meditations & channeling classes: Centered on chakras, Strength portals, therapeutic, and quantum manifestation.
Intuitive Q&A films: Open up, individual interactions in which she addresses viewers’ deepest issues.
Short-variety clips and motivational posts: Shared across TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers throughout platforms.
Her cross-platform reach can make her a noteworthy voice in the modern spirituality arena.
Entrepreneurial Journey
Whilst her spiritual id thrives online, her founder persona is rooted in tangible organization achievements:
Scentbird (2014–current): A subscription product featuring above 800 fragrance solutions to ~seven-hundred,000 subscribers inside the U.S. and Canada, backed by YC and raising above $twenty five million in enterprise funding.
Deck of Scarlet: A magnificence subscription palette launched in 2018–19, collaborating with prime influencers to offer curated make-up kits under $thirty every single two months.
Drift: A seamless nod to her scent-obsessed branding, offering fragrance answers to cars.
Her entrepreneurial rise is widely lined by company stores which include Inc. and Makeup.com, highlighting her rags-to-riches immigrant story and early enthusiasm for fragrances.
The Awakening: Spiritual Flip in 2018
In 2018, Mariya seasoned what she describes being a spiritual awakening—marked by impetus towards angelic channeling, visions, and intuitive “downloads.” Quickly following, she released her spirituality-centered material across YouTube, Instagram, and TikTok.
Because then, her content material has delved into:
Residing in “the Matrix”, a simulated actuality framework.
Therapeutic through Vitality, which includes claims like self-therapeutic cancer or AIDS and processing miscarriage as being a karmic option.
Interstellar beings and ancestral karmic trauma—which includes associations of black hair or crooked enamel with deeper spiritual this means.
These significant-assertion beliefs at some point collided along with her public profile.
Controversies & Community Backlash
By mid-2024, Mariya’s spiritual content began to conflict together with her company graphic. The Organization of Vogue claimed on subscribers, influencers, and even internal mirrored brands increasing alarms following discovering statements about Hitler as a Trainer of “3D World warfare,” denials of disease, and crystal divination—all below Mariya’s true title.
Notable critics:
YouTuber Keya’s Globe and Zachary Michael stated they’d no longer collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have brazenly termed out her pseudoscientific statements and questioned the caliber of Scentbird’s support.
Despite the backlash, Mariya insists she retains her identities unique and stands by her spiritual mission, unbowed by tension to remove information .
Strengths & Strategic Deserves
one. Reliable Dual Persona
Mariya’s mixture of tech entrepreneurship and spiritual instructing is unusual amongst her peers. It provides:
An reliable personalized brand name that resonates with people looking for deeper connections.
Diversified income streams across retreat events ($1,111 to $one hundred twenty five,000) and personal channeling classes.
two. Scale & Impact
Company progress: Scentbird experiences forty five–50% YoY progress considering the fact that 2022, profitability given that 2019, with yearly revenues surpassing $100 million.
Cultural visibility: Her spiritual channel garners numerous A large number of views for each online video, developing viral cultural existence.
3. Loyal Neighborhood
Around one,200 films and regular uploads have created a cult-like adhering to of seekers open to her Power-based and mystical choices.
Emerging Threats & Identification Difficulties
Manufacturer Popularity Danger
Traders, personnel, and consumers may well see Mariya’s metaphysical statements as off-Placing, most likely eroding manufacturer have confidence in.
Articles Moderation & Legal responsibility
Bold statements in health and fitness and spirituality could invite social-platform warnings, regulatory scrutiny, or debates more than moral duty in influence.
Stakeholder Confusion
Irrespective of her assurances, buyers keep on being mostly unaware of her spiritual identification. Any perceived misalignment could pressure stakeholder self-assurance.
Path In advance: Navigating Dual Tracks
Clearer Boundaries
Mariya may well compartmentalize her spiritual and enterprise worlds a lot more efficiently—preserving spiritual articles on separate platforms or underneath a pseudonym.
Embracing Convergence
Alternatively, she could lean to the fusion—integrating wellness components into her models (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her much more ethereal content with evidenced-based mostly assistance, she could broaden her base even though reducing alienation.
Final Ideas
Mariya Nurislamova stands at a rare intersection—the place enterprise‑quality entrepreneurship fulfills spiritual authority. She has built a scalable, worthwhile business enterprise empire, whilst capturing the imaginations of mariya nurislamova scentbird digital-age spiritual seekers.
But this quite duality is her biggest asset and biggest challenge. The mystic as well as the CEO co-exist in one individual, making friction. How Mariya navigates this frontier—possibly by distinguishing her voices or by harmonizing them—will define her future legacy.
Will Scentbird continue to be a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness movement?
Can these paths co-exist, or will a person eclipse one other?
This resonates to be a cautionary tale inside our age of founder transparency: When beliefs are community, ambition and authenticity stroll a wonderful line.
In a nutshell, Mariya Nurislamova isn't any standard CEO. She is a visionary entrepreneur, a channel for spiritual messages, and a cultural determine navigating the messy overlap of enterprise and perception. Her following moves might chart new territory—not merely in fragrance, but in how organization leaders shape their identities while in the electronic spiritual age.